Thank you for being a valued partner.
The Google Play Games Level Up program is designed to create a seamless, consistent, and high-quality experience for all players. The user experience guidelines are a key part of achieving this vision together.
Player continuity: Today’s players enjoy their games across multiple devices. They want to continue playing without missing a beat. Cloud save makes this possible, and automatically syncing their sign-in credentials using Play Games Services makes it seamless. So they can pick up right where they left off.
We're making this experience even better with Play Games Sidekick. The new in-game overlay gives players instant access to their rewards, offers, and achievements, driving higher engagement for your game. With AI-driven tips and advice, Sidekick helps players stay immersed in the games they love.
Rewarding player journeys: Players love seeing the time and effort they invest in games to be recognized and rewarded. By designing achievements that span the lifetime of the game—celebrating everything from leveling up and story progression to discovering hidden surprises or even acknowledging failed attempts—you can make a player's entire experience feel more engaging and valued.
Cross device gameplay: Players want the flexibility to enjoy their favorite games on any device. We’ve seen games optimized for multiple device types—from mobile to tablet to PC—drive higher player engagement and spend. To make these games even easier for players to find, we are launching new in-store discovery features later this year to prominently showcase titles with great cross device and input support.
You can give your players the flexibility to play how they want by adding keyboard and mouse support, as well as controller support—which also unlocks better gaming with attachable mobile controllers and Android XR. Google Play Games on PC makes it easier to bring your mobile game to a new audience with a streamlined distribution using Play Console.
To make sure we are listening to your feedback and concerns, we’ve created this form to give you an official channel to provide any feedback you may have on any specific guideline. If you believe your title has a legitimate concern, please let us know by providing the following information and a detailed justification for our team to review.
By participating in this survey, you agree that the personal information collected from this survey is subject to the Google Privacy Policy. Please note that your responses may be stored with your personal information and company (if provided). By participating, you agree that Google may use your responses for the purposes described in this survey without restriction or obligation to you or your company. Partial Response Notice: Responses will be collected each time you complete a page in the survey.
