Quais são os elementos-chave de um arco de história de sucesso?

Without a powerful hook, no one will read your copy. Its job is to bring the attention of readers to your copy and urge them to read on.

Every communication has a first question: what is the purpose of this? What is the message I want to convey? In fact, behind every piece of content, every product, every cause, we are looking for that message. The story, the specialness. And we are looking for people who can value it, who we can connect with. A well-worded question, slogan, text can be a key to the reader/customer's world. For us it takes curiousity, creativity to find this key words and common values with the clients.

From personal experience, I have seen and realized that the stories that gets written come with relatable hooks/headlines. Yes, that x factor (That number, that problem/question) does count, but for me I'd click on something only it has that relatibility factor going on. And superfluous words might not be the match for it.

Asking question might be risky as people will skip your post if they don't relate to it. So, here how you can write an amazing: 1>Write a curiosity hook e.g.(I will always regret this) 2>Start off with a story e.g.(I got X result in Y time) 3>Don't use quotes 4>Challenge hook e.g.(I can never do this)

🪝 Without a good hook, you'll never reel 'em in 🎣 No one pays attention if you don't have a good name, tagline and opening line. That's why the bulk of your work should ALWAYS go into developing different "ways in" to your reader.

I've found there are three elements: - The hook (a question, a how-to comment, or an interesting quote help) - The story (context, struggle, then your key points) - The lesson (your main takeaway) - The call to action / call to comment (you can do this in different ways according to the type of media) P.S. Read The Best American Sportswriting books for an MBA on written storytelling. They are masters.

Hooks are essentially in every story, sometimes it’s important we spend more time generating the hook or headlines before publishing our story or referencing it for marketing purposes. You can use AIOSEO as your inspiration in generating hooks

S'il n'y a pas de problème, il n'y a pas d'histoire, ni de solution à apporter. C'est l'accroche qui va attirer le regard. Elle doit donc évoquer la problème du public cible pour lui permettre de se retrouver dans le début de l'histoire, de s'identifier au personnage qui a le même problème et de lire ou regarder la suite afin de trouver des réponses et des solutions.

Use your story as a YouTube video and start off with a teaser just like on YT. Maintain the curiosity throughout and make it relevant for the target audience.

Think about your favorite movie. What were your favorite scenes and why? Look up the "Fichtean Curve" and then apply that to your own storytelling. Hint: Prepare for crises!

Build up is basically how you intensify the tone of your story from one expression to another therefore creating an unforgettable feeling in the mind of your readers

For starters, don't Google "best climax ever" unless you're looking for a different kind of climax. In fact, don't call this a "climax." Call it a "PAYOFF" because that's what it is. Copywriting isn't just storytelling; it's always selling you something. Make sure you've framed whatever it is as something people actually want to pay for.

The climax in a story arc is the most exciting and important part of your plot, where your protagonist faces their biggest challenge and resolves the main conflict. Climax is the end result of setting up the necessary elements for a story. Where the conflicts get's resolved. The hero triumphs or the villain falls. The happy ever after. But these things have to be set up like a Domino. To reveal the beautiful big picture in the end.

By definition, a successful climax already provides your reader with a successful payoff. So this last part should be more like a sign off, a short bookend to your story. The End.

You'll know the impact of your story with the CTA engagement level. The CTA should closely align and be cohesive with the story you narrated and should be irresistible and easy to take.