What do you do if your content strategy isn't positioning you as a thought leader in the industry?

Take a step back and analyze your existing content strategy. Look for any gaps or areas where it might not align with establishing thought leadership. Identify the weaknesses and challenges that may be hindering your progress. Understanding your target audience is crucial for establishing thought leadership. Conduct thorough research to gain insights into their needs, interests, and pain points. This will help you tailor your content to address their specific concerns and position yourself as a valuable resource. Remember, establishing yourself as a thought leader takes time and consistent effort. Stay committed to providing valuable insights, nurturing your expertise, and building strong relationships with your audience and industry peers.

You use data from your audience and comparative brand analysis of things that are working for others and see if there is a voice and position your brand can experiment with and grow out as something unique for your org.

That's one of the reasons why we built Revscale - knowing what your ICP/Target Audience most likely is interested in prior to them overtly showing it. It's not just about outreach, but also the content creation around/before/after outreach to stay relevant to the people that are GOING to be looking at you/your company instead of trying to retroactively jump on the bandwagon of whatever trend is being talked about that week.

It's likely due to misalignment in content and/or channel and/or target audience. Assess your customer survey feedback and interview customer service and sales team members on what they are hearing from customers as well as the reasons why business was gained from or lost to the competition. Also, research competitor's websites and content. Revisit your buyer persona and determine who the main decision makers are and how they consume content. Lastly, ensure alignment in your findings with your company value proposition then seek to educate your audience with transparency in hopes they will place trust in you when the time comes to choose you as a solutions provider.

If your content strategy isn't positioning you as a thought leader in your industry, there are several steps you can take to improve it: 1. Understand audience needs, pain points, and interests to create content that resonates with them. 2. You must include in-depth analysis, original research, case studies, and actionable insights. 3. Regularly publish content across different channels to stay top-of-mind with your audience. 4. Actively engage with your audience through comments, discussions, and Q&A sessions. 5. Regularly monitor the performance of your content strategy using analytics tools.

It is key to reposition your content if your current work isn't working. Surveying your audience is essential to knowing what works and what doesn't to put you in the best position.

Know the numbers How the content is performing What's working and what's not working Based on the data, you can tweak your content and pivot accordingly. Go hard on yourself in auditing and make sure you maintain high standards. Cuz if you don't, the algorithm sure will.

If your content strategy isn't positioning you as a thought leader in your industry, here are some steps you can take: Reevaluating content focus Enhance the credibility of your content Diversify content formats Actively promote your content Contributed to industry publications Speaking at industry events Connect with other thought leaders

In my experience, you should do research on the types of content your network is interested in and engaging in and modify the format of your content to be more in line with the content your network is engaging in or finding useful. This doesn’t mean talk about topics you aren’t passionate about, it simply means showcase your content now how you want it but how the people want to consume it.

When I find that my content strategy isn't positioning me as a thought leader in my industry, I take a moment to reflect and make necessary adjustments. First and foremost, I focus on enhancing the quality of my content. I ensure that each piece is not only informative but also engaging and backed by thorough research. Understanding my audience plays a crucial role; I dive deep into their needs and preferences to craft content that resonates. Also, I emphasize originality. I strive to offer fresh perspectives & innovative ideas. Consistency is another pillar of my strategy. Promotion is important too. I leverage various channels to amplify the reach of my content. Lastly, I actively seek feedback from my audience & industry peers.

If your content strategy isn't positioning you as a thought leader in the industry, start by identifying gaps. 🧐 Assess your current content to pinpoint areas where you may be falling short in showcasing your expertise or providing valuable insights. 📊 Research industry trends and audience preferences to understand what topics or perspectives are missing from your content. 💡 Use this information to adjust your strategy and fill those gaps with high-quality, relevant content that positions you as a trusted authority in your field. 🌟 Addressing these gaps will strengthen your reputation and credibility as a thought leader. 👍🔍

If you're not an authority yet, it means there are gaps in your strategy. Now whether that's content, strategy, or SEO, you need to get your data, analyze it, and figure out a solution. The data never lies and you should identify gaps there asap.

After reviewing your current content or imagery, it’s vital to examine what sets your competitors apart. Take note of their messaging, brand strategy, and how they position themselves. Conducting a gap analysis can provide valuable insights. Then, consider how you’ll apply these findings. This might involve using different mediums such as video, images, podcasts, or radio commercials.

Analyze Engagement Trends: Review your LinkedIn analytics to spot patterns in posts with low engagement or reach, indicating potential content gaps. Competitor Analysis: Examine competitors' LinkedIn strategies to identify content types or topics they cover that you don't. Audience Feedback: Solicit feedback directly from your followers about what content they find valuable or missing. Content Audit: Conduct a thorough audit of your existing content to pinpoint underrepresented topics, formats, or audience segments.

What more can you do to add value? Give free cheat sheets Give free guide books Give free coaching calls Why free! To know what they're looking out for. And based on that Start creating content in their questions to deliver to them exactly what they're looking for. Result? More resonating audience.

Try to engage other thought leaders that you’ve already established close connections with. Use your own talents and works force and see if they are willing to lead the conversation as well. Find relevant thought leaders and engage with them on their topics to raise your own visibility. Join powerful online groups and establish relations there.

Kommunikation ist keine Einbahnstraße, sondern lebt durch Interaktion. Thought Leader setzen sich inhaltlich umfassend mit einem Thema auseinander und entwickeln eine eigene Haltung/Meinung. Dazu gehört aber auch, sich mit anderen Sichtweisen auseinandersetzen. Die Vernetzung, das Auseinandersetzen und die Beteiligung an den Diskussionen mit anderen Experten, Collaboratoren, Journalisten und Kritikern des Themas sollte daher auch ein fester Bestandteil sein. Ob in Gesprächsrunden, in Form von Kommentaren auf LinkedIn, in Gastbeiträgen, Keynotes, Podcasts… hier gerne die gesamte Bandbreite nutzen.

Social approval can be one of the solutions to define this position with the help of people and reference groups. Of course, this is different for B2B and B2C. In B2B, you can get help from insights, but for B2C, it is more effective to use influencers and testimonials.

Check thoroughly the conversations happening around your industry. Start by actively participating in forums, LinkedIn groups, or other social platforms where your audience hangs out. Share your insights, answer questions, and contribute valuable information without expecting anything in return. This builds your reputation as someone genuinely knowledgeable and helpful.

2 growth hacks for beginners on LinkedIn: 1. comment on EVERY reply you get. These are your potential future clients. 2. reply everyday to big, popular, large accounts (Justin Welsh for example). Every time you comment on their accounts, you get XXXX people reading your comments. Do that 10-20 times a day.

Without community we go no where. You can reach out to them directly LinkedIn is a place of networking You can talk to them directly You can work with them You don't need any permission to build a community. Anyone who makes an effort to life and comment, reach out to them. Who knows They can be your future friends They can be your future clients

Make sure your content isn't just echoing what's already out there. Bring fresh perspectives to common challenges, share original research, or provide case studies from your own experience. Your goal is to offer content that can't be found anywhere else, making your platform a unique resource for new ideas and deep insights.

**Ask yourself:** - What do you believe in that most people will strongly disagree with? - What is the one thing most people are afraid to talk about - but you don’t? - What is your unique solution - that only YOU offer? - What are your opinions, core values, and beliefs - that you genuinely believe in? **If you want people to listen to you >>** You have to put yourself out there. You have to make a stand for what you believe in. You have to risk rejection or harsh criticism. You have to express your opinions unapologetically.

Thought leadership has to begin with a thought. Are you expressing a thought in a compelling way that resonates with others in your industry, or are you trying to find a subtle way to push your products? There is nothing wrong with going beyond your product capabilities and tackling wider issues that affect the whole industry, and on which you have a strong opinion - a meaningful thought. Just because you only make tyres doesn't mean you can't talk about fuel prices. Being a T-shirt manufacturer doesn't mean you can't talk about how the coal mining industry is tackling global climate change - if it offers a potential template for the garment industry. So long as it is relevant and resonates you have a chance at winning attention.

How do we do this? Share your opinions Share your experience Share your perspectives You have lived your life not me. So anything that comes from experience will be unique. Noone can copy Or replicated that. You'll stand out very easily in the market.

See what's been trending And tweak your content accordingly, this way you'll be able to attract more audience in LinkedIn. There are multiple formats to test and see what works the best for you. Keep testing good for 3-5 months and see what got you most results.

There are different brands, some are leaders and some are challenger/ followers. To be on the top of the chart a leader brand is the one who innovates not just product/services, but the process and sets norms for their perticular category. One must keep innovating for them to generate content via PR or Digital medium. That's how they will set the bar higher for any challenger/follower brand to keep growing as well. A leader brand should always invest in research to understand the latest trends and gaps that they can attend to. Their research will not just help them to be ahead of the curve but it will also help their category to learn and grow.

See, LinkedIn is a huge business eco chamber. About 90% of the content you see is just other people echoing and repurposing other people’s content - in different words. Only about 10% of the content you see on LinkedIn is actually original, unique, or special. If your content doesn’t perform well, There’s a good chance you’re doing what 90% of other content creators do - Repurposing, echoing, and reusing other people’s ideas - which are not yours. If this is the case - maybe it’s time you upgrade your content matrix.

Stay ahead of the curve by constantly seeking out new trends, tools, or methodologies within your field. Don't shy away from experimenting with new content formats, be it podcasts, webinars, or interactive tools. Showcasing your willingness to innovate can set you apart as a forward-thinker and a trendsetter in your industry.

Positioning yourself as speaking for the wider industry, not just for your company, requires partnering - whether that means co-creating content, working with a particular media outlet, social channel or industry association. A strategy built around collaboration within your industry will get you in front of new audiences and networks. Trade events provide a good springboard for collaborative efforts as they afford the opportunity to mix with peers, competitors and media to discuss common issues. Careful listening at industry conferences can reveal insights which lead to thoughts. And remember, that's where thought leadership starts - with a thought!

Collaboration helps strengthen your credibility, expand your professional network, and extend your audience reach. Fortunately, it’s very easy to find people to collaborate with. You can find them through simple outreach techniques—like connecting with people via social media, attending networking events, or participating in online forums and communities—or through a good'ol quote strategy. Remember, the goal of collaborating isn't just about working with other people—it's about leveraging collective expertise, building meaningful relationships, and driving innovation within your industry.

It’s time to reassess your approach and find out what sets you apart and what unique insights you could offer. Consistency and authenticity are key – keep engaging with your audience and sharing valuable insights, and over time, your reputation as a thought leader will grow.

Most markets are saturated with ‘thought leaders’. It’s not hard to claim a position but it is harder to prove it! So if you’re staking a claim as a thought leader or expert in your chosen industry here are some essentials: 1- Be valuable! Stop talking about yourself, give insights, tips, ideas on how to help others 2- Show don’t tell - create content that is relevant and useful for others to learn from 3- Be authentic - nobody knows everything, but everybody knows something! So talk about what you know best and give your unique take on things 4- Create a content plan that is diverse. Give your audience several ways to learn from you with different formats 5- It’s a conversation, open your topics up for discussion! Go!

Don't expect a few articles, links or reposts to create your thought leadership. To be effective you need to build a multilevel strategy around your thought leadership platform and nurture it over time, flexing and adapting to industry trends and competitor activity. Most thought leaders are already business leaders. Audiences want to hear what they have to say. If you're just setting out on this journey it can take a long time. So set realistic targets, don't rely too heavily on social media metrics, and get yourself in front of the right folks as often as you can. One useful measure is how many times you get asked to speak or participate on panels at industry confabs. If you want to be centre stage you've got to get out of the audience.

Thought leaders have thoughts of their own. If your content strategy is heavily focused on curation, reposting, and putting your spin on other people's thoughts, consider sharing more original thoughts. Here's how: - Start a new conversation in your industry - Share your framework for solving a problem - Turn your personal convictions into memorable statements - Offer a new perspective to an old Industry practice Leadership is about influence. To position yourself as a thought leader in your industry, you must inspire people to think in new ways.

Your content strategy isn’t going to be an overnight fix. If you want to become a thought leader in your space it will take time consistently planning and creating high quality content that is relevant and useful to your audience. Dont expect instant results and be prepared to do the work!

If your content strategy isn't making you a thought leader, consider going niche and focusing on a specific area of expertise. Use a variety of content formats to engage your audience, and back up your ideas with data and relatable stories. Don't be afraid to take a stand on industry issues and actively participate in online communities. To build authority, get featured in other publications and speak at industry events. Finally, maintain consistent content creation to keep your audience engaged and coming back for more.

Reassess Strategy: What is the actual value your content is offering (and could offer) to your audiences? How can they use it to gain practical, hands-on advantages or to improve their social status and their relationships? Content is social currency - does yours hold any value?

To have a strategy on thought leadership - you need to have thought leaders within your business. And that is a fact. Have you found them? They might not be at the top of the business. Take the time to take a look.