here's how;) - show that you are actively listening; clients want to feel heard rather than dismissed. - explain that consistency fosters trust, recognition, and long-term success. - Find innovative ways to incorporate their ideas without compromising the brand identity. - Illustrate how brand consistency enhances engagement and loyalty, while significant changes can confuse audiences. - A brand style guide helps avoid last-minute requests that do not align with the brand. - If a change is necessary, ensure that it aligns with the brand’s core values.

It’s our job as a marketing agency or team to explain to the client the major cons of deviating from the branding of a business. They usually understand. If they in any case want to go ahead, you will need to comply with their idea while making sure that you’ve given them a very very good understanding of how it could pan out not in their favour.

Maintaining brand consistency is crucial, but what happens when a client requests a major change that could compromise it? The key is to find a balance between their vision and the integrity of the brand. Start by understanding their perspective—what’s driving the request? Sometimes, their goal can be achieved without altering the brand identity. Show them how consistency strengthens their brand and offer alternatives that align with their objectives. If they’re set on the change and it’s not unethical or damaging, execute it in the best way possible. After all, the client has the final say, and your role is to guide them while delivering high-quality work.

The approach I take here is first understanding what the client actually wants to achieve. Most times, they don’t see how big deviations can weaken brand trust. More often than not, they just know they want something ‘new.’ Instead of shutting it down, I ask: What’s the real goal? More relevance? A fresh look? A new audience? Once I get that, I find ways to meet that need without losing what makes the brand recognizable. And when they’re unsure, showing real examples of brands that lost their identity helps drive the point home.

Antes de hacer concesiones ante los clientes o en mi caso, cuando gestionas y controlas la marca de tu compañía, hay que tener claro qué hace única a la marca y cuáles son sus valores innegociables. Esto actúa como una brújula para filtrar qué cambios o adaptaciones son viables. No te desvíes de manual y corrige o actualiza según las necesidades de tu sector y momento que vive tu marca. No la dejes morir pero no olvides su ADN.

Have a clear conversation reminding them of the brand North Star that / brand guide that should be the guiding force to this!