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Last updated on Dec 7, 2024
  1. All
  2. Web Content Writing

You're facing conflicting stakeholder feedback on website content. How do you decide what changes to make?

Navigating conflicting feedback on website content requires a strategic approach to satisfy all stakeholders effectively.

Conflicting feedback on website content can be challenging, but you can navigate it by prioritizing, evaluating, and balancing different perspectives. To decide what changes to make, consider these strategies:

  • Identify key objectives: Determine the primary goals of the content and align feedback with these objectives.

  • Evaluate the source: Weigh feedback based on the stakeholder’s expertise and their impact on the project.

  • Seek common ground: Find overlapping areas in the feedback to address multiple concerns simultaneously.

How do you handle conflicting stakeholder feedback? Share your thoughts.

Content Creation Content Creation

Content Creation

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Last updated on Dec 7, 2024
  1. All
  2. Web Content Writing

You're facing conflicting stakeholder feedback on website content. How do you decide what changes to make?

Navigating conflicting feedback on website content requires a strategic approach to satisfy all stakeholders effectively.

Conflicting feedback on website content can be challenging, but you can navigate it by prioritizing, evaluating, and balancing different perspectives. To decide what changes to make, consider these strategies:

  • Identify key objectives: Determine the primary goals of the content and align feedback with these objectives.

  • Evaluate the source: Weigh feedback based on the stakeholder’s expertise and their impact on the project.

  • Seek common ground: Find overlapping areas in the feedback to address multiple concerns simultaneously.

How do you handle conflicting stakeholder feedback? Share your thoughts.

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78 answers
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    Ashwarya Ralhan

    Content Writer & Marketer | SEO Practitioner | Public Speaker | Served 200 + Clients | Influencer Marketer & Viral Content Creator

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    When facing conflicting stakeholder feedback on website content, I start by identifying the key objectives of the website and aligning changes with those goals. My priority is to understand the purpose of the content and who it’s meant to serve, which helps clarify which feedback supports that mission. I also look for common themes within the feedback to address broader concerns, while considering the impact on user experience and brand consistency. By focusing on what will best serve both the users and the business goals, I can make informed decisions and communicate clearly with stakeholders about why certain changes are prioritized.

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    Omer Riaz

    SEO Strategy Consultant & Content Writer | Empowering websites to thrive organically with cutting-edge SEO strategies and content that drives results.

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    - Prioritize feedback aligned with the brand's core values and goals. - Consider the target audience and their needs when making adjustments. - Analyze which changes will have the most impact on user experience and SEO. - Communicate with stakeholders to clarify priorities and reach a consensus. - Test and measure the effects of proposed changes to ensure effectiveness.

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    Robin Vince George

    Freelance Content Writer | B2B | SaaS I Long-form | Ghost Writing | EEAT, SEO, and Topical Authority

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    This is what I would do: Go back to the style or content guide. And see what it says. If there is a mismatch with the style/content guide with stakeholder feedback, analyze and update changes, either in the style/content guide or the feedback. Not all feedback is valid. Hence look at feedback in the larger context of the content. Some elements are: The target audience and demographics. The UI/UX of the website. Impact on CTR on CTAs on the store. Channel the audience comes to the page--social, paid, or organic. Analyze the feedback within the context and then decide whether or not to go forward with it. If the feedback is valid, add it to the content guide so that everyone on the team knows it. It will help avoid the back and forth.

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    Ushma Singh

    LinkedIn Top Web Content Writing Voice | Content Writer, Strategist & Project Manager | Expert in SaaS Cybersecurity Solutions | Crafting Secure Narratives & Leading Projects

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    Navigating conflicting feedback? Prioritize aligning content with business goals and audience needs. Analyze data, address common themes, and collaborate for consensus. When in doubt, test variations to see what resonates best. Clear communication and data-driven decisions ensure impactful, stakeholder-supported content.

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    Aditya Vikram Parihar

    Army Brat | 500K Impression | Business Enthusiast | Creator | Analyst | Mentor | Worked with Business help them to Manage their Operations

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    When facing conflicting stakeholder feedback on website content, I use these steps to make informed decisions: 1. Clarify Objectives : Identify the primary goal of the content and assess which feedback aligns best with this purpose. 2. Prioritize Stakeholders : Weigh feedback based on each stakeholder's expertise and influence, focusing on those most relevant to the content's goal (e.g., marketing for engagement, legal for compliance). 3. Leverage Data : Support decisions with data, such as user analytics or A/B testing, to see what resonates with the audience. 4. Communicate Clearly : Explain the decision-making process and rationale to all stakeholders, building trust and alignment.

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    Asma Rasool

    Marketing Investor| Copywriter & Funnel Specialist | We Help Coaches Fill Their Programs For Zero Upfront Costs.

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    To resolve conflicting feedback, prioritize changes based on the website's goals (e.g., conversions, user experience), target audience needs, and the most common or critical feedback points. Focus on clarity, consistency, and alignment with brand voice.

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    Nayab Bhutta

    Psychologist | Social Media Manager & Content Strategist | Helping Businesses To Grow & Connect Authentically | SEO & Design Expert

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    To resolve conflicting stakeholder feedback, prioritize understanding their core concerns, find common ground, and use data-driven insights to make informed decisions. Open communication is key to building consensus and ensuring the website meets both business and user needs.

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    Harshita Kumari

    B2B & B2C Content Writer | Blog, Collateral & Email Marketing Specialist | M.A. Mass Communication

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    To handle conflicting stakeholder feedback on website content, focus on aligning changes with key goals such as user engagement or brand tone. Prioritize adjustments that fit the site’s purpose and audience, using a formal tone if targeting professionals or a friendly tone if consumer-focused. Use data to support decisions by checking analytics or A/B testing to see what resonates with users. For example, if there is debate over content length, time-on-page data can reveal user preference, helping balance stakeholder views with audience needs.

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    Ejaz H.

    Social Media Marketing | Web Content Writing | Article & Blog Writing | Copy writing

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    -> Audience Alignment ++ Prioritize changes that best serve the target audience ++ Evaluate feedback based on its impact on the audience -> Impact Assessment ++ Weigh the potential benefits and drawbacks of each change ++ Analyze the likely impact on conversions, engagement ++ Focus on modifications that will yield the most positive outcomes -> Consensus Building ++ Seek common ground among stakeholders to finalize changes ++ Facilitate discussions to understand each other's perspectives ++ Take well-rounded decisions that strengthen team alignment

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