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Last updated on Jan 23, 2025
  1. All
  2. Content Management
  3. Content Development

You're striving for top search engine rankings. How do you create content that stays relevant over time?

To achieve lasting top search engine rankings, focus on creating content that remains valuable and relevant over time. Here's how to keep your content evergreen:

  • Focus on timeless topics: Choose subjects that will interest readers long-term rather than trending topics.

  • Update regularly: Periodically review and refresh your content to keep it accurate and current.

  • Use clear language: Avoid jargon to ensure your content is accessible to a broad audience.

What strategies have worked for you in maintaining evergreen content?

Content Development Content Development

Content Development

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Last updated on Jan 23, 2025
  1. All
  2. Content Management
  3. Content Development

You're striving for top search engine rankings. How do you create content that stays relevant over time?

To achieve lasting top search engine rankings, focus on creating content that remains valuable and relevant over time. Here's how to keep your content evergreen:

  • Focus on timeless topics: Choose subjects that will interest readers long-term rather than trending topics.

  • Update regularly: Periodically review and refresh your content to keep it accurate and current.

  • Use clear language: Avoid jargon to ensure your content is accessible to a broad audience.

What strategies have worked for you in maintaining evergreen content?

Add your perspective
Help others by sharing more (125 characters min.)
85 answers
  • Contributor profile photo
    Contributor profile photo
    Sid S.

    SaaS SEO / Observing how AI is redefining Tech World

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    I focus on search intent first, making sure my content answers what people are actually looking for. Instead of just rewriting what’s already ranking, I add real insights, examples, or data that AI-generated content can’t replicate. To keep content fresh, I track keyword trends and update posts regularly. Using structured data and clear formatting helps with AI search and featured snippets. I also balance evergreen content with trending topics, linking them together for continuous traffic. Finally, I optimize for voice search and AI overviews, ensuring my content stays visible as search evolves.

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    9
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    Sylvia Deivaraj

    Digital Operations Leader; Ex-Amazon; IIM-L; LeanIn Circle Leader

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    1. Engage: Focus relevant and informative content that addresses the (why, what, how). Provide immersive content than fluff. 2. Track: Monitor your content performance assess the needle-movement. 3. Refresh: Based on the outcome of your KPIs refresh your content on a regular cadence.

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    6
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    Santoshi Mutha

    SEO | Digital Marketing at Zensar Technologies

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    To stay on top of search rankings in 2025, craft content that tells a timeless story. - Focus on evergreen topics that solve long-term problems, while optimizing for AI and voice search with conversational language. - Keep your content fresh by updating it regularly, adding new insights, and maintaining a user-friendly experience. - Let your stories connect emotionally with your audience, making them share and engage more. In a world where AI and data drive SEO, content that resonates and evolves is the key to lasting relevance and high rankings.

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    5
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    Contributor profile photo
    Kamaldeen Kehinde

    Actively Building Tech Talents in Africa | Product | Community

    (edited)
    • Report contribution

    Content creation is not rocket science. When you create valuable content for people to consume, engagement and rankings will naturally follow. Focus on these three key insights to stay relevant over time: 1. Be authentic and provide real value. 2. Share only what people genuinely care about and want to learn more about. 3. Stay consistent and genuine in your approach. I hope this helps you level up your content game!

    Like
    4
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    Juweria Asim

    Ex-Client Relationship Manager @Crack-ED | MBA | Business Consulting | Aspiring Women Entrepreneur

    • Report contribution

    To create content that ranks well and stays relevant, focus on evergreen topics that remain valuable over time. Optimize for search intent by aligning content with user queries and using keyword research tools. Write high-quality, in-depth content that answers multiple related questions. Regularly update articles to keep information fresh and accurate. Use clear formatting, visuals, and internal linking to enhance readability and SEO performance.

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    3
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    Rammya Basu

    Digital Marketing Manager for QS South Asia | Events and communications | Social Media Marketing | Higher Education Expert | Study Abroad

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    To create content that stays relevant over time, you need to think from your consumer's point of view. Understanding your consumer's mind is crucial. Once you start thinking in that direction, determine what questions you might have about the product as a consumer, and create content based on that. Trust me that never fails and always 100% works. I saw increased engagement on my online content within a few weeks of implementing this strategy. Never put out anything that you think is boring. Keep it fun and short.

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    3
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    Akshay Mane

    Digital Marketing Manager @Percivon Technologies | Leading Corporate Branding & Communications | Industrial Automation ⚙️ | Engineering Excellence | Amplifying B2B Brands in Industry 4.0 ✨

    • Report contribution

    To maintain top search engine rankings, create content that addresses evergreen topics and continuously updates with fresh insights. Focus on user intent by providing valuable, in-depth information. Quality should always outweigh quantity, ensuring your content remains authoritative and relevant over time. Regularly analyze performance data to optimize your strategy.

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    2
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    Rishi Grover

    Circle Head- Learning & Development @ Turtlemint

    • Report contribution

    Touch the cords. Choose topics which are relevant and universal. Things which never age. Priority should be accorded to indepth and superior quality content. Originality, research, expert comments and engaging style can work wonders. Regular refreshing, taking help from AI and utilising the formatting features can surely add kinesthetics and value. These are a few things which can surely make the content engaging and everlasting. Thanks

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    2
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    João Marcello Bonzolan

    Diretor de Projetos na GMZ.MOKE

    • Report contribution

    Creating evergreen content is key to maintaining top search engine rankings over time. Here’s how you can achieve it: 1. Focus on Evergreen Topics 2. Optimize for Search Intent 3. Regularly Update Content 4. Make Content Comprehensive & Structured 5. Build Internal Links & Pillar Content 6. Avoid Time-Sensitive Language 7. Optimize for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

    Like
    2
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    Braj Kishor Gupta

    Motivation Guru, International Keynote Speaker, Author, Top Corporate Trainer, Soft Skills Expert, Educationist & a veteran L&D Professional!

    • Report contribution

    DARE TO BE ORIGINAL? Content Creation comes as your passport to remain relevant in today's fast changing environment. We need to treat it as a godsend opportunity to connect and communicate. Communication, to be meaningful, must be based on others needs and perspectives. It's equally important to remain creative in content creation, which is a real challenge in view one's easy access to facts, database and AI generated tools for Content Creation. Can you Dare to be Original?

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