Understanding the stages of NPD
In this section, we will be covering the various stages of the NPD cycle as it relates to the emergence of an AI/ML product.
While not every NPD is a net new product, product managers often enhance products that are already in production. We will review the stages here with the assumption that it is a new product.
Through each stage, we’ll cover the major foundational areas, from the ideation to the launch of an acceptable first version of a product. The steps are laid out incrementally:
- In the Discovery stage, you brainstorm about the need you’re looking to address in the market and why that need needs to be bolstered by AI.
- In the Define stage, you bring in your product requirements for your product.
- In the Design stage, you bring in the active visual and experiential elements of your end product.
- In the Implementation stage, you build it out.
- In the Marketing stage, you craft a...
