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Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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Questions
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Reviews
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Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3646 results
Ok
You get what you pay for. Its ok, and actually on my very dry skin, it does help product stay on longer but i would only use very sparingly in places most likely for makeup to fade and very light. Use too much and youll ruin your makeup
Lightweight matte primer that grips makeup and keeps it in p
I really like this primer for oily and combination skin. The texture is lightweight, not greasy, and it grips makeup very well without feeling heavy. It smooths the skin, controls shine, and helps foundation last much longer, even on long days. I didn't notice any strong scent or residue, and my makeup layers beautifully on top. Great affordable option for a matte, long-lasting base.
Product pills up if paired with silicone-based foundations
This product works well, but keep in mind, there's no silicones present in its ingredients list, so it will pill up any silicone-based foundations like the Essence Foundation Stick. I recommend using this with either water-based or hybrid formula foundations like Loreal True Match (both the tinted serum or blendable foundation). I had to learn the hard way, lol. I still prefer a silicone-based formula for primer, since I do have oily skin, so I most likely won't buy again, but I would still recommend to someone looking for a matte look with normal to dry skin.
There are so many better primers
it makes my makeup so patchy and pills
Blurring!
[I received this product in exchange for my honest review] I really like this primer because it really modifies your foundation and concealer. It also dries down pretty quickly so you have to use it fast but it does get the job done.