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You're struggling to prioritize platforms for your content strategy. Which ones deserve your focus?

Deciding on platforms for your content strategy can seem daunting. To make it easier:

  • Assess your audience: Determine where your target demographic spends most of their time.

  • Analyze engagement: Look at where your content gets the most interaction and positive feedback.

  • Consider resources: Be realistic about what you can manage effectively with your current team and budget.

Which platforms have given you the best results? Consider sharing your experiences.

Content Strategy Content Strategy

Content Strategy

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  2. Content Management
  3. Content Strategy

You're struggling to prioritize platforms for your content strategy. Which ones deserve your focus?

Deciding on platforms for your content strategy can seem daunting. To make it easier:

  • Assess your audience: Determine where your target demographic spends most of their time.

  • Analyze engagement: Look at where your content gets the most interaction and positive feedback.

  • Consider resources: Be realistic about what you can manage effectively with your current team and budget.

Which platforms have given you the best results? Consider sharing your experiences.

Add your perspective
Help others by sharing more (125 characters min.)
29 answers
  • Contributor profile photo
    Contributor profile photo
    Mohit Dutt

    Marketing Communications Lead | Management Consultancy

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    In the automotive industry, our main focus is on supporting mechanics and retailers while prioritizing exceptional customer service and building long-lasting relationships with customers. We’ll concentrate on platforms that enable us to develop a content strategy aimed at empowering both mechanics and retailers, improving customer service, and fostering customer loyalty over time. In return business development will happen consistently.

    Like
    13
  • Contributor profile photo
    Contributor profile photo
    Jason Patterson

    Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social Media 'n' Stuff for B2B & Tech

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    Which platforms should your content strategy be focused on? The ones where your customers are active. Next question, please.

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    7
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    Contributor profile photo
    Nuria Garcia, MBA

    Founder & Creative Director @ NbN | Events Coordinator @Forum VC | Bilingual Spanish - English |

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    Your content deserves to shine, so prioritize platforms where it gets the love it deserves. Focus on where your content truly resonates.

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    5
  • Contributor profile photo
    Contributor profile photo
    Adan Shahzad

    AI-Powered Content Strategist → Helping Companies and Brands Create ROI-focused SEO & AI Content

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    Prioritizing Platforms for Your Content Strategy 1. Audience Presence: Know where your target audience hangs out (e.g., Facebook, Instagram, LinkedIn). 2. Content Type: Align your content format with the platform: Visual, Instagram, Pinterest,Professional LinkedIn, Short Videos TikTok, YouTube Shorts. 3. Engagement Potential: Choose platforms that foster interaction, like Instagram and Twitter. 4. SEO Benefits: Select platforms that can boost organic traffic, such as blogs and YouTube. 5. Resource Availability: Focus on platforms that match your team’s strengths (e.g., video skills for YouTube, writing for blogs). 6. Trends: Keep an eye on emerging platforms for new engagement opportunities.

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    4
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    Insha Saleem

    Founder's Office | Scaling BetterBugs to UAE | Content Marketing

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    The first step is simple—go where your people are. Focus on the platforms where your target audience is most active. - Numbers don’t lie. Take a look at where your content is actually getting traction. Which posts are getting the most likes, shares, and comments? - You can’t be everywhere all the time. Think about what your team can handle in terms of time, budget, and energy.

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    4
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    Contributor profile photo
    Eric Cheung

    E-comm PM - eBay, Google, Meta, 500 Global, Advisor

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    I find it helpful to always step back. It's easy to jump right in, but that's never helpful. If you already have customers, talk to them. Ask them where they hang out. Tiktok? Instagram? Podcast? Facebook? Google? Reddit?.....LinkedIn? Next is to consider if your content is fit for the platform. Then you can begin working through it.

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    3
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    Contributor profile photo
    John Emoavwodua

    Learn How to Grow Your Pipeline With 1 Blog Post | Link to the Guide in "Featured" Section 👇 | Minimalist Content Strategist For SaaS

    (edited)
    • Report contribution

    If I'm struggling to prioritize platforms for my content strategy, I'd focus on the platform/channel that provides more investments in effort-to-find and intentionality from my audience. This enables me to catch the low-hanging fruits fast. What do I mean? I mean channels where your audience is intentionally looking for your ideas, thoughts or solutions. And only one channel fits the bill — organic/search. Let me tell you more. I know the normal response to a question like this (perhaps what you expected) is to assess your audience and choose the platform(s) where they are most active. But let's rethink it a bit. (continue in reply👇)

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    2
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    James Philip

    Freelance content, ebook and case study writer for B2B SaaS and eCommerce brands. Helping clients grow their audience, build trust with them, and nurture them to be customers.

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    You're in business. So wherever your target clients are, that is where you focus and prioritize your content strategy. You want your clients to see more of your content and engage it as you build relationships that will grow into work opportunities.

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    1
  • Contributor profile photo
    Contributor profile photo
    Dahlia Elorabi

    Food consultant | Chef | Recipe developer | Food anthropologist | Marketing enthusiast

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    Platforms where your target audience is active. But not passively scrolling, look for where your target audience/s are engaged in conversations and part of communities. These are the platforms that should be prioritized.

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    1
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    Sukanya Guha

    Struggling to attract inbound leads? Tired of chasing clients? Want to use psychology-driven B2B content that attracts clients effortlessly? Read this profile.

    • Report contribution

    3 key steps to choose the right platforms for your content strategy: (1) Know your audience Research where your target demographic spends their time online. Match platforms to their habits. (2) Track your engagement Analyze which platforms give your content the most positive interactions. Focus on high-performing channels. (3) Assess your resources Evaluate your team's capacity and budget. Choose platforms you can consistently manage well.

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    1
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