LinkedIn for Marketing

Earlier this week, we hosted our first-ever #NewFronts alongside the most innovative leaders, creators and marketers in B2B. 🌟 The headline? Video and Professional creators have taken center stage. And advertisers can capitalize on the video and creator boom on LinkedIn to meet their marketing objectives across funnel stages. 🎥 Advertisers using video solutions in the LinkedIn feed are already seeing an impressive 40% lift in engagement compared to traditional formats. 📈 We made some BIG announcements about LinkedIn’s product roadmap that will empower marketers to unlock the power of creators and video storytelling: 1️⃣ BrandLink: Brands can sponsor new Shows by LinkedIn, aligning ads with premium video content from trusted publishers and leading creators—including Allie K. Miller, Steven Bartlett & Rebecca Minkoff—for greater reach and credibility. 2️⃣ ConnectedTV Ads: Advertisers can bring LinkedIn’s renowned targeting precision to big-screen environments on OTT platforms. 3️⃣ Accelerate: Our AI-powered campaign creation tool helps you go from concept to fully optimized campaigns in just five minutes, complete with real-time performance insights. Now available for advertisers globally. 4️⃣ Stay tuned for: New features designed to help marketers act more quickly and drive increased efficiency— with them you can jumpstart your campaign creation by generating headlines and copy based on your objectives, audience and brand tone. With our latest announcements, we’re doubling down on making sure our platform is THE HUB for professional storytelling—one that empowers marketers to connect with business professionals and decision-makers at every stage of the funnel. Explore our latest video offerings here: https://lnkd.in/g-XGABHD #IABNewFronts

👏 Celebrating our very own Ellen Vlagakos, winner of the Just Global award for Commitment to Excellence: Omnichannel! 🏆 Her dedication sets a benchmark for excellence in cross-channel marketing. Learn more about the awards and winners: https://lnkd.in/d_5WyczX

I flew to NYC for 24 hours to meet with LinkedIn and I can finally share why! I’ve been invited to join their NewFronts / BrandLink program, alongside creators like Gary Vaynerchuk, Steven Bartlett, Guy Raz, and Gretchen Rubin. Video has been one of the most powerful tools in building Brkaway. It’s helped me share the story behind my small business, and connect with other founders, creators, marketing teams, and industry professionals. Here’s the part I hope sticks with you... None of this would’ve happened if I didn’t just start posting videos on LinkedIn. Sometimes the door doesn’t open unless you’re already walking toward it. So lean in. Share your work. Document the journey (seriously, start now!). Take the meeting. Book the flight. Opportunities don’t usually come with neon signs, but they do show up when you’re consistent. Massive thanks to LinkedIn and LinkedIn for Marketing teams for the invite, the launch party, and the incredible people I met in NYC 🗽✨

🚀 LinkedIn Unveils Game-Changing Video Ad Options for 2025! 🎥 LinkedIn has announced exciting updates at NewFronts 2025, making it a powerhouse for B2B marketers: 🔹 In-Stream Video Ads via BrandLink: Now, brands can place ads alongside trusted publishers like The Wall Street Journal and Reuters, ensuring brand safety. ✅ 🔹 Connected TV (CTV) Ads: Reach audiences on platforms like Roku and Samsung Ads, expanding your brand’s visibility beyond the LinkedIn feed. 📺 🤖 AI-Powered Ad Creation: The Accelerate program, enhanced with Microsoft Designer, helps brands create eye-catching ads in minutes—saving time and boosting results. ⚡ 🎬 Original Video Series: LinkedIn is launching exclusive shows featuring industry leaders, offering high-quality, professional content for its audience. 🌐 📈 Empowering Creators: Creators can monetize through BrandLink, maintaining content ownership while exploring new earning opportunities. 💰 For B2B marketers, this is a golden opportunity to amplify reach, leverage video, and engage your target audience like never before! 🚀 #LinkedInMarketing #DigitalMarketing #B2BMarketing #VideoMarketing

This week I'm saying YOWZA!!! We had our first NewFronts in NYC sharing our fantastic B2B video offering for marketers and announcing our BrandLink program. We also launched our new AI job search, which helps people Dare to Discover all kinds of new amazing work opportunities-- expanding the aperture of traditional job search with our AI innovation. LinkedIn is bringing so much magic to workers and customers all over now-- it is an honor to be rowing the boat here!! I'm 100 days in and could not be more excited about what we can bring to the world, and my coworkers and passionate, sharp, hilarious and kind. Thank you!!

On Monday evening at Crane Club, someone asked: “How has LinkedIn video changed your approach to the world?” A fitting question at LinkedIn’s NewFront Creator Mixer, and it just so happened I had my penguin hat in my back pocket 🐧 😉 You can watch the video for my answer—but the event itself deserves its own spotlight! The highlight of the evening? Connecting with brilliant industry minds 💫 Kathleen Booth Lee Moskowitz 🌈 Laura Erdem 💥 Katie Martell and LinkedIn peeps Sanam Dhanoa Bridget Black. And the goodness continued in all aspects: 🪩 Crane Club’s retro deco vibe was elegant without being stuffy 📹 Creator-friendly environment + 3 professional video booths 🥂 Elegant starters – caviar & champagne 🦞 Exceptional cuisine – raw bar, lobster, and filet mignon 🍷 Wine lovers appreciated the jeroboam of Jordan Cabernet 🚕 Surprise finish – custom-wrapped cabs providing free rides home That level of thoughtful execution is what separates good from great. LinkedIn gets it. Do you? #LinkedInPartner LinkedIn for Marketing

Earlier this week, we hosted our first-ever #NewFronts alongside the most innovative leaders, creators and marketers in B2B. 🌟 The headline? Video and Professional creators have taken center stage. And advertisers can capitalize on the video and creator boom on LinkedIn to meet their marketing objectives across funnel stages. 🎥 Advertisers using video solutions in the LinkedIn feed are already seeing an impressive 40% lift in engagement compared to traditional formats. 📈 We made some BIG announcements about LinkedIn’s product roadmap that will empower marketers to unlock the power of creators and video storytelling: 1️⃣ BrandLink: Brands can sponsor new Shows by LinkedIn, aligning ads with premium video content from trusted publishers and leading creators—including Allie K. Miller, Steven Bartlett & Rebecca Minkoff—for greater reach and credibility. 2️⃣ ConnectedTV Ads: Advertisers can bring LinkedIn’s renowned targeting precision to big-screen environments on OTT platforms. 3️⃣ Accelerate: Our AI-powered campaign creation tool helps you go from concept to fully optimized campaigns in just five minutes, complete with real-time performance insights. Now available for advertisers globally. 4️⃣ Stay tuned for: New features designed to help marketers act more quickly and drive increased efficiency— with them you can jumpstart your campaign creation by generating headlines and copy based on your objectives, audience and brand tone. With our latest announcements, we’re doubling down on making sure our platform is THE HUB for professional storytelling—one that empowers marketers to connect with business professionals and decision-makers at every stage of the funnel. Explore our latest video offerings here: https://lnkd.in/g-XGABHD #IABNewFronts

Proud to be one of the inaugural creators joining LinkedIn’s BrandLink program—spotlighting voices shaping the future of business through video content. Last night, I spoke on The Future of Professional Storytelling panel alongside industry leaders Steven Bartlett, host of The Diary Of A CEO podcast, and Joel Lunenfeld, CEO of Publicis Media Exchange US. The conversation was moderated by Daniel Roth, Editor-in-Chief of LinkedIn, as the platform leans deeper into creator-led content. When people are seeking the answers of how to scale and grow a company, LinkedIn is the destination to hear from experts who have lived and experienced it all. I am so excited to be part of this program that will share founders' perspectives on how they paved their path to success. A few takeaways from my talk: 💬 We are here as a company because we are of the customer. We didn’t have glossy advertisements. My consumer built this company. 💬 My newsletter, You Can’t Make This Sh*t Up, is a space to amplify other women’s voices and expose the ungarnished, unsexy things you go through as a woman in business. 💬 LinkedIn isn’t a mindless scroll. You come here with a purpose—to learn, to hire, to find a job. For women, it’s where you come to be inspired. 💬 I want every person to act as an entrepreneur within the company—think outside the box and go beyond the norm because we built it as entrepreneurs. Grateful to be part of this evolution—and excited to keep a pulse on the rise of the “LinkedInfluencer.” Thank you for having me! #iabnewfronts

Video is no longer just a part of the marketing mix. It is becoming one of the most important ways to connect with buyers—breaking through the noise in a way that static formats cannot match. 🎬 Alex Collmer, CEO, Vidmob shares why video is no longer optional—it’s essential. Learn how to elevate your B2B strategy today with video: https://lnkd.in/g-H7yZRN

What a release!! Monday LinkedIn threw an epic NewFronts event in NYC. How crazy is that I got invited too! My first true NYC party moment with the best people, location and set up. LinkedIn NewFronts in NYC! B2B marketers, creators, platforms, and agencies all in one room talking about the future of video content. B2B marketers have to pay attention to this as this is going to change the way this platform works: LinkedIn announced BrandLink, a creator-driven video revenue-sharing program designed to help brands connect with professional audiences through authentic, high-impact video content. When you think creators, think bigger than the last LinkedIn friends video you saw - think Gary Vaynerchuk big! Imagine if he spoke your brand voice! LinkedIn’s video ecosystem is expanding into solutions like First Impression Ads, BrandLink, Event Ads, and Connected TV, B2B marketers will now have new ways to reach, engage, and convert their ideal buyers. Knowing that LinkedIn is going all in on video, this is how you should prepare: - start incorporating video into your LinkedIn content strategy - make sure video is authentic - build multiple layers around your content: paid, organic, trusted communities - work with creators who fit your brand voice - build trust around authenticity, not white noise. Imagine, LinkedIn for Marketing took us home with CTV branded rides! Thanks!! So grateful for the company of Kathleen Booth, Lee Moskowitz 🌈 , Rob Mayhew , Brett Dashevsky , Brandon Smithwrick 🧠 , Brendan Gahan, Drew Neisser , Sanam Dhanoa