Building A Personal Brand On Linkedin

I constantly get recruiter reachouts from big tech companies and top AI startups- even when I’m not actively job hunting or listed as “Open to Work.” That’s because over the years, I’ve consciously put in the effort to build a clear and consistent presence on LinkedIn- one that reflects what I do, what I care about, and the kind of work I want to be known for. And the best part? It’s something anyone can do- with the right strategy and a bit of consistency. If you’re tired of applying to dozens of jobs with no reply, here are 5 powerful LinkedIn upgrades that will make recruiters come to you: 1. Quietly activate “Open to Work” Even if you’re not searching, turning this on boosts your visibility in recruiter filters. → Turn it on under your profile → “Open to” → “Finding a new job” → Choose “Recruiters only” visibility → Specify target titles and locations clearly (e.g., “Machine Learning Engineer – Computer Vision, Remote”) Why it works: Recruiters rely on this filter to find passive yet qualified candidates. 2. Treat your headline like SEO + your elevator pitch Your headline is key real estate- use it to clearly communicate role, expertise, and value. Weak example: “Software Developer at XYZ Company” → Generic and not searchable. Strong example: “ML Engineer | Computer Vision for Autonomous Systems | PyTorch, TensorRT Specialist” → Role: ML Engineer → Niche: computer vision in autonomous systems → Tools: PyTorch, TensorRT This structure reflects best practices from experts who recommend combining role, specialization, technical skills, and context to stand out. 3. Upgrade your visuals to build trust → Use a crisp headshot: natural light, simple background, friendly expression → Add a banner that reinforces your brand: you working, speaking, or a tagline with tools/logos Why it works: Clean visuals increase profile views and instantly project credibility. 4. Rewrite your “About” section as a human story Skip the bullet list, tell a narrative in three parts: → Intro: “I’m an ML engineer specializing in computer vision models for autonomous systems.” → Expertise: “I build end‑to‑end pipelines using PyTorch and TensorRT, optimizing real‑time inference for edge deployment.” → Motivation: “I’m passionate about enabling safer autonomy through efficient vision AI, let’s connect if you’re building in that space.” Why it works: Authentic storytelling creates memorability and emotional resonance . 5. Be the advocate for your work Make your profile act like a portfolio, not just a resume. → Under each role, add 2–4 bullet points with measurable outcomes and tools (e.g., “Reduced inference latency by 35% using INT8 quantization in TensorRT”) → In the Featured section, highlight demos, whitepapers, GitHub repos, or tech talks Give yourself five intentional profile upgrades this week. Then sit back and watch recruiters start reaching you, even in today’s competitive market.

Old Way: LinkedIn as a digital resume New Way: LinkedIn as a thought leadership platform Your LinkedIn should work for you, not just document your past. 1. Your profile is your digital presence, not just a job history. Treat it like your personal landing page… position yourself as the go-to expert in your field. 2. Ditch the job descriptions. Instead, articulate the industry challenges you solve and the impact you create. Thought leaders talk about solutions, not tasks. 3. Your About section is your positioning statement. Answer these clearly: Who are you? What’s your unique expertise? Who do you serve? Why does it matter? 4. Your banner image should work for you. Whether it’s your framework, keynote speaking, or a compelling brand statement—use this space strategically. 5. Your featured section is your authority vault. Pin your best insights, media mentions, podcast features, or high-value resources that reinforce your expertise. 6. Experience section. Instead of listing roles, show how you’ve shifted industries, companies, or careers forward. What’s the ‘before and after’ you drive? 7. Your headline is your positioning hook. Skip the generic job title. Lead with what you bring to the table.

LinkedIn has brought me career opportunities and friendships I never could have predicted. Yes, I have a large following now. But I started at zero (just like everyone else). Here are 8 LinkedIn tips to help you land your dream job and build a strong network: 1. Post thematically (not randomly) LinkedIn rewards activity. Instead of posting whenever inspiration hits, choose themes your network expects from you: • Industry insights • Insider lessons from books or conferences • Personal projects • Inspiration • Advice or asks 2. Talk about your industry, not yourself Industry insight = authority. The frequently shared LinkedIn content (in no particular order): • How-to posts • Lists • Deep, neutral analysis Teach first. Reputation follows. 3. Be a strategic “liker” Likes are memory cues. When you intentionally like someone’s post, you: • Stay top of mind • Create an instant conversation starter later • Build relationship momentum without DM’ing 4. Your profile is not a résumé It’s a living signal of who you are and what you care about. LinkedIn favors complete profiles, yet nearly half of users leave sections blank. Those extra sections (courses, volunteering, boards) make you more searchable and more human. Incomplete profile = invisible profile. 5. Kill buzzwords (they blur you) Words like strategic, passionate, expert are everywhere. Replace them with language you’d actually say out loud: • “Strategic” → decisive, judicious • “Experienced” → seasoned, practiced • “Leader” → guided, directed Your vocabulary is part of your brand. 6. Be an “adder,” not a commenter Comments aren’t for agreeing, but for adding value. Great comments: • Expand an idea • Share a relevant example • Offer gratitude or context If you want to impress someone, help their post become smarter. 7. Send smart connection requests Never send a blank request. Always answer: • How do I know them? • Why this person? • What’s in it for them? 8. Optimize for your audience Your profile shouldn’t appeal to everyone. Ask: Who do I need to succeed? • Freelancers → clients • Climbers → leaders • Switchers → future industry peers • Speak directly to them. 9. Network after you connect Connections decay without touchpoints. Once a month is enough: • Congratulate promotions • Share relevant info • Make an intro • Invite for coffee when traveling Consistency beats intensity. 10. Use “People Also Viewed” This section tells you: • Who LinkedIn thinks you are • Who you’re being compared to • Who you might be missing If you don’t like the comparison, adjust your language and connections. You don’t need to do all 10. Start with 1-2 and let the momentum compound. What’s one LinkedIn change you’ll make this week?

Over the last 4 years, I've helped 150+ founders build profitable, influential & money-making brands on LinkedIn — in just 3 months! I know what you're thinking - "Sakshi, that's great, but I'm stuck. How do I do this?" Don't worry; I've got you covered. Here are 9 steps to build your LinkedIn personal brand in 90 days or less: 1/ Prove yourself through a killer headline: Don’t just say "Founder." Make your headline a mini-pitch that highlights what you do and who you help. Think: "I help professionals climb the career ladder through data-driven executive training in 70 days." 2/ Show your story through an irresistible About section: Talk directly to your audience. Share your journey, your mission, and how you can help them. Make it personal, not a boring resume summary. 3/ Post with a reason: Every post should have a goal—whether it’s sharing a lesson, inspiring your audience, or starting a conversation. Make sure it aligns with your overall brand. 4/ Get personal, get real: People love vulnerability. Share your failures and what you’ve learned along the way. It’ll make you more relatable and human. 5/ Engage as much as you can: Instead of just scrolling through your feed, spend 20 minutes daily leaving thoughtful comments. This builds stronger relationships than just likes and reactions. 6/ Show your face: Use photos and videos of yourself. A simple selfie with a quick story or insight can do wonders in making your brand more approachable. 7/ Build mini-content series: Break down complex topics into bite-sized posts that flow over a week. For example, "5 days of career tips for new professionals." This keeps people coming back for more. 8/ DM with value: Don’t just cold-pitch people. When you connect with someone, send them a personalised message with a genuine compliment or offer something useful. If it’s a pitch, try being direct in the 1st message itself. 9/ Track your progress: Use LinkedIn analytics and tools like Shield to monitor your post engagement and profile views. Adjust your strategy based on what resonates most with your audience. Now, here's something interesting: According to LinkedIn, members who post weekly on the platform are 5 times more likely to be contacted for new opportunities. That's the power of consistent branding! Let me share a quick story that might inspire you: When I started on LinkedIn, I was nervous about posting. But I remembered I once read: “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” Alan Watts So, I took the plunge. My first post got only 3 likes, but I kept going. Six months later, I had my first viral post with over 1000 likes. That's when I realised - content isn’t the power, consistency is! Building a personal brand takes time and effort, but it's worth it. So, which of these steps will you start with today? #linkedinstrategy #personalbranding #entrepreneurtips #indianstartups

I turned down a $15K client last week. Not because we're at capacity... Not because the money wasn't good. Because they wanted us to "just post 5 times a week and see what happens." No goals, no vision, no idea what they were really looking for Here's what most CEOs get wrong about personal branding: They think it's about volume. Post daily. Stay consistent. Show up. But I've seen founders post 5x a week for 6 months and book zero calls. And I've seen others post 2x a week and close $100K deals. The difference? Strategic positioning vs. content creation. When we onboard a client, we don't start with a content calendar. We start with: Who needs to see you as the authority in your space? Then we reverse-engineer everything from there: → Profile optimisation that converts visitors to calls → Content that speaks directly to decision-makers' pain points → Engagement strategy that puts you in front of the right people My record day? 19 sales calls booked from organic LinkedIn. Not from posting daily. From posting strategically. If you're a CEO spending an hour a day on LinkedIn and not seeing ROI, there’s a high chance you might be doing it wrong. The game isn't about showing up more. It's about showing up right. Let’s discuss this in the comments: Are you posting just to stay consistent or are you strategically showing up for your ICP?

If you want credit for your work, stop waiting for someone else to notice. Most professionals think self-promotion means bragging. That it's a choice between being liked and being recognized. They're wrong about the problem. The issue isn't that you're promoting yourself. It's that you're doing it badly. Watch what happens when you lead with ego. Someone says "I'm amazing at strategy" in a meeting when nobody asked. A colleague drops their MBA into every conversation about budgets. These moments don't just fall flat. They quietly teach people something about you. Now watch the opposite. When project management comes up, you mention the workflow you created that eliminated bottlenecks. When someone struggles with a difficult client, you share the approach you developed that turned things around. You're not bragging. You're solving their problem. This is what it means to lead with impact, not ego. The second method works even better: strategic storytelling. Instead of announcing you're good at something, share what happened. Tell the story of inheriting a failing project and the three decisions that saved it. Focus on the lessons other people can apply. People forget boasts. They remember stories. Self-promotion doesn't fail because you're talking about yourself. It fails because you're making it about yourself. Here's what most professionals miss. People decide two things when you talk about your work: ↳ Is this useful to me? ↳ Or is this just ego? Some professionals only share wins. Titles, promotions, achievements. But no lessons, no value. Others stay silent entirely. Nobody knows what they've learned or what they can do. The best self-promotion provides value first. The credibility follows. This is why professionals who master this advance faster. They're visible without being obnoxious. They get credit without directly asking for it. Everyone else is still choosing between being known and being helpful. 💡 Share this with someone who deserves more recognition for their work. ➡️ Follow Dorie Clark for more on building influence without feeling like you're bragging.

Can your LinkedIn activity (what you post and comment on) influence your job search? 👀 The answer is YES! It's simple: Action → Reaction. Your actions on this platform have real-world reactions when it comes to your career. Consider this: → The content you post showcases your expertise and attracts potential employers → The comments you leave reflect your professionalism and communication style → The way you engage with others demonstrates your networking skills So, what can you do to present yourself in the best light? Here are 3 tips: → Post valuable, insightful content that positions you as a thought leader in your field and shows your expertise. Share your successes AND your failures - authenticity is key! → Be respectful and constructive in your comments. Avoid negativity at all costs. (Hint: Saying "I hate recruiters" is a surefire way to scare them off! 😬) → Engage with others genuinely. Like, comment, and share posts that resonate with you. Build real relationships, not just a network. Remember: Every post, every comment → It all becomes part of your professional brand. So ask yourself: "What does my LinkedIn activity say about me as a candidate?" Your LinkedIn activity is your digital first impression. Make it work for you, not against you!

People Google everything. Including you. Before meetings, interviews, or even dates, your online presence is scrutinized. It's not just about looking good online, it's about strategically positioning yourself as an authority in your field. Here's how to make your PERSONAL BRAND stand out: 1. Create content that showcases your expertise • Write articles or blog posts on industry trends • Share insights from your professional experiences • Showcase unique stories from your personal client experiences. 2. Use SEO to ensure your content ranks • Research relevant keywords in your industry • Optimize your LinkedIn profile with these keywords • Include them naturally in your content titles and descriptions 3. Build a network that amplifies your voice • Engage meaningfully with others' content • Collaborate on projects or co-create content • Participate in relevant LinkedIn groups and discussions 4. Consistency is key • Maintain a regular posting schedule • Ensure your messaging aligns across all platforms • Keep your visual branding cohesive (profile picture, banner, etc.) 5. Showcase your achievements • Update your profile with recent accomplishments • Share case studies or success stories • Request and display recommendations from colleagues These strategies can transform your digital footprint from a mere online presence into a powerful personal brand. It opens doors to new opportunities, builds credibility, and creates a lasting impression in the minds of potential employers, clients, or partners. What steps are you taking to enhance your online presence? P.S. Need help with your personal brand? Send me a DM. #PersonalBranding #ProfessionalDevelopment #OnlinePresence #LinkedInTips

𝗜’𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝟮𝟬𝟬𝟬+ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝟰 𝘆𝗲𝗮𝗿𝘀. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝗕𝗘𝗦𝗧 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗿𝗲𝘀𝘁! 𝗟𝗲𝘁’𝘀 𝗯𝗲 𝗵𝗼𝗻𝗲𝘀𝘁 - LinkedIn is your digital first impression. If your profile isn’t optimized, you’re invisible to opportunities. After going deep into top-performing profiles, I’ve distilled 6 powerful tips that consistently show up in the best ones. 👇 𝟭. 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗣𝗶𝗰𝘁𝘂𝗿𝗲 = 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁 𝗛𝗮𝗻𝗱𝘀𝗵𝗮𝗸𝗲 A clear, confident, smiling photo builds trust instantly. Make it high-quality, professional, and well-lit. No blurry selfies, please. 𝟮. 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗜𝘀 𝗣𝗥𝗜𝗠𝗘 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 Forget just listing your job title. Use this winning formula: What you do + Who you help + How you help 👉 Example: “Helping SaaS startups scale with data-driven growth strategies” 𝟯. 𝗔𝗯𝗼𝘂𝘁 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 = 𝗬𝗼𝘂𝗿 𝗦𝘁𝗼𝗿𝘆, 𝗬𝗼𝘂𝗿 𝗩𝗶𝗯𝗲 This isn’t a resume. It’s your moment to connect. Share your journey, highlight key wins, and infuse your personality. Professional doesn’t have to mean boring. 𝟰. 𝗖𝗹𝗮𝗶𝗺 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺 𝗨𝗥𝗟 Ditch the auto-generated mess. A clean URL like linkedin.com/in/yourname boosts your credibility and makes sharing easier. 𝟱. 𝗕𝗮𝗻𝗻𝗲𝗿 = 𝗬𝗼𝘂𝗿 𝗩𝗶𝘀𝘂𝗮𝗹 𝗛𝗼𝗼𝗸 It’s the first thing people see, make it count. Use a banner that reflects your brand or value. Bonus: Make sure it looks good on both desktop and mobile. ✅ Ideal size: 1584 x 396 px 𝟲. 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗔𝗿𝗲 𝘁𝗵𝗲 𝗦𝗘𝗢 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 Want to show up in recruiter or client searches? Use relevant keywords across your: * Headline * About section * Experience * Even your banner image text (yes, it matters!) An optimized profile doesn’t just look good, it works for you. It attracts views, opens doors, and builds credibility while you sleep. Polish your profile. The right people are already searching, make sure they find YOU. 𝗔𝗹𝘀𝗼, 𝗜 𝗮𝗺 𝗼𝗻 𝗮 𝘀𝘁𝗿𝗲𝗮𝗸 𝘁𝗼 𝗽𝘂𝗯𝗹𝗶𝘀𝗵 𝗱𝗮𝗶𝗹𝘆, 𝗮𝗻𝗱 𝘁𝗼𝗱𝗮𝘆 𝗶𝘀 𝗗𝗮𝘆 𝟭𝟳𝟮/𝟯𝟱𝟬. 𝗣.𝗦. 𝗜 𝗵𝗲𝗹𝗽 𝗳𝗶𝗻𝗮𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗖𝗫𝗢𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗮𝗰𝗵𝗲𝘀 𝗴𝗿𝗼𝘄 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘄𝗶𝘁𝗵 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 𝗗𝗠 𝗺𝗲, 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗵𝗮𝗽𝗽𝗲𝗻.

You spent $30,000 to speak on stage at a major conference. Or $100,000 to for a sponsored article in Fortune. And no ROI to show for it. Why? These efforts are the bricks of your process, but they represent two things: The hope that someone will read it A one-and-done piece that may be repurposed or used for credibility, but that dies quickly in the name of tomorrow's news So, what's the mortar around those bricks? 🚀It's layering in executive voices on LinkedIn. 🚀 YoY there's been a 23% surge in CEOs posting on LinkedIn. Why? Brand visibility for startups To become less of a faceless brand for Fortune500s And? It builds authenticity in the brand, with Social Media Today citing that 92% of professionals are more likely to trust a brand whose execs post. And? It creates a drip campaign of content to your prospects, to the masses, but even more importantly: to your customers whose networks are filled wiiiith...people who look just like them that they'd love to sell to. Want an example of what great looks like? Just peek @ Jon Gray's content - COO of Blackstone, shakily shot running videos for the win, and from a company you'd expect to be buttoned up, they're instead just very real and authentic. In Q1, our LI Exec Branding offering made up more than 50% of our revenue - there's a reason for that, and it's that companies are seeking a competitive edge here that isn't just content, but is a full blown approach to profile management, sales rep enablement, employing customer advocates, and weaving in cross-functional support with events, content marketing, product...you name it. This isn't ghostwriting, it's a expansive strategy. Your competition is either on LinkedIn, and you need to catch up, or they're not, and you have a competitive advantage. #samsales #LIEB