Analytics Research
Colleges and universities are confronted with myriad challenges, and analytics can support institutional leaders as they make critical decisions. Yet, leveraging analytics can prove to be a challenge as well.
Not Set in Stone: Strategies to Break Down Data Silos and Increase Analytics ROI

Colleges and universities can use data and analytics to make smarter decisions—but progress across higher education has been slow.
To explore why data-driven decision-making hasn’t become widespread in higher education, Amazon Web Services (AWS) and NACUBO conducted a focus group with institutional finance leaders and a survey of higher education professionals—focusing on how data and organizational silos affect progress.
6 Ways to Improve Your Analytics Use

NACUBO convened six chief business officers who participated in the 2019 NACUBO Study of Analytics to discuss how they are navigating challenges and creating data-informed cultures at their institutions.
2019 NACUBO Study of Analytics

The 2019 NACUBO Analytics Study examined the use of analytics in higher education from the business officer perspective. Findings showed that although colleges and universities are leveraging analytics to inform decisions, business officers think analytics should be used to a greater extent. However, findings also revealed cultural and capacity barriers to the integration and use of analytics.
In addition to the report, two infographics that illustrate report highlights and an op-ed, Analytics is a Skill Not a Tool, are available.